CLIENT

Etchmaster
www.etchmaster.com.au

THE PROJECT

• eCommerce store

THE BRIEF

Etchmaster creates beautifully complex pieces of art by laser-cutting intricate layers of wood. Trafford’s story really resonated with me, and creating a website for his intricate products (which were expertly photographed by Sundae Studio) was a dream.  We discussed creating his homepage value propositiion (precision-cut art: inspired by nature, made from the heart, hand-crafted from wood) and naming his artwork in ways that resonate with customers, and created an eCommerce site that was crisp, clear and easy to navigate, while making the products centre stage. Trafford already had his logo, so we just made some very slight tweaks to streamline it and build a Style Guide around it.