• logo design
• branding & style guide
• social media images
• business cards & tags
• portfolio website with shop
THE BRIEF
To create a whimsical yet simple logo and comprehensive style guide for Christina’s romantic and boho-inspired blooms. Capturing and balancing the neutral peachy colours with delicate textures in this project was a highlight.
Jess is a Perth-based floral stylist who creates beautiful blooms for weddings and events, plus some gorgeous posy gifts. We used a pretty blush, sage and olive colour palette and tried to capture her love of using native Australian foliage with a nod to gum leaves in the logo.
Megan writes: “It has been such a busy time behind the scenes! Along with developing 3 new patterns for our latest release, we’ve been working super hard on the new packaging design and details for months. You would not believe how many hours my amazing graphic designer Yvette (YB creative) and I spent on these. They have been a labour of love – and worth all the effort!
With each cover I wanted to show you a little of my moodboard of my inspirations for the patterns. I have had so much fun creating these with Yvette, and playing with ink and paint. I feel like each cover is a little piece of art in itself, and I love having them displayed on my shelves!”