Have you ever been confused by an email from a printer requesting files with PMS / CMYK format?
Wonder why the logo you uploaded to social media looks a different colour to your business cards?
Stumped by the acronyms in your files?
There’s a huge difference between printing inks (CMYK & PMS) and displaying colours on screens (RGB & HEX), so file formats enable that across devices. Here’s a quick explanation of the basic colour systems you will encounter as you navigate business life…